https://florencedagostini.com flodagostini Mon, 11 Nov 2024 03:45:29 +0000 https://florencedagostini.com en https://florencedagostini.com/Home-1 Tue, 13 Sep 2022 21:02:07 +0000 flodagostini https://florencedagostini.com/Home-1 I am a graphic designer based in São Paulo, Brazil, with two decades of experience as a Senior Art Director and Design Lead. Over the last few years, I've been focused on design projects that combine systematic thinking with a solid approach to craft, helping to shape brands and their design systems. Aesthetically, I like to flex across different visual languages and find bespoke solutions for each brand or campaign.My interest in handcrafts and surface design also led me to my side project, DaDa︎︎︎, a homeware brand that offers textile products with authorial pattern designs made with paper collages. My work experience ranges from big advertising agencies to design studios in Brazil, and for the last five years I've been collaborating as a Sr. Art Director and ACD at BUCK︎︎︎. I'm currently working as a freelancer.&nbsp; ︎︎︎Email: florencedagostini@gmail.com ︎︎︎Linkedin: www.linkedin.com/florencedagostini https://florencedagostini.com/OpenAI-Executive-Summit Sun, 10 Nov 2024 20:49:23 +0000 flodagostini https://florencedagostini.com/OpenAI-Executive-Summit OpenAI Executive SummitYear 2024 ︎Branding ︎Design System MY ROLE: ACD, Design Lead Visual identity for the OpenAI Executive Summit 2024. This event was hosted by OpenAI in 4 cities around the world and aimed to educate executives from leading global companies on how their businesses can grow by adopting ChatGPT and other OpenAI products. The visual identity had to reflect a sophisticated, premium, and distinctly OpenAI look and feel, while the design system had to scale across physical and digital assets for the 4 event locations. <img width="5443" height="3061" width_o="5443" height_o="3061" data-src="https://freight.cargo.site/t/original/i/f375369dbfc47f4877ef6d45f1fde42631d48fb81c9f7b976911e2e748584d20/overboard_opena1.png" data-mid="221529737" border="0" src="https://freight.cargo.site/w/1000/i/f375369dbfc47f4877ef6d45f1fde42631d48fb81c9f7b976911e2e748584d20/overboard_opena1.png" /> <img width="6243" height="3240" width_o="6243" height_o="3240" data-src="https://freight.cargo.site/t/original/i/eeb34287cd7880e380666add2561beaa67161be1bb90d8704db40a5b8323efca/Patterns4.png" data-mid="221540203" border="0" src="https://freight.cargo.site/w/1000/i/eeb34287cd7880e380666add2561beaa67161be1bb90d8704db40a5b8323efca/Patterns4.png" /> <img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/96a14633ec7ff4776bd2e8bd87151fb12e1f705cca40ad039c272ba460df28a9/Patterns6.png" data-mid="221540213" border="0" src="https://freight.cargo.site/w/1000/i/96a14633ec7ff4776bd2e8bd87151fb12e1f705cca40ad039c272ba460df28a9/Patterns6.png" /> <img width="1920" height="2260" width_o="1920" height_o="2260" data-src="https://freight.cargo.site/t/original/i/f76fd8830bdd7469624981903973bcabd8e10d4b5f486a0fb5660634716a70e2/poster_1.png" data-mid="221540468" border="0" src="https://freight.cargo.site/w/1000/i/f76fd8830bdd7469624981903973bcabd8e10d4b5f486a0fb5660634716a70e2/poster_1.png" /> <img width="5759" height="3240" width_o="5759" height_o="3240" data-src="https://freight.cargo.site/t/original/i/62a52b9655f356f5bcc7939fbc133ce3ba33f9b5f48ae12a21a475b89bdbc58f/Patterns7.png" data-mid="221540214" border="0" src="https://freight.cargo.site/w/1000/i/62a52b9655f356f5bcc7939fbc133ce3ba33f9b5f48ae12a21a475b89bdbc58f/Patterns7.png" /> <img width="6243" height="3240" width_o="6243" height_o="3240" data-src="https://freight.cargo.site/t/original/i/fdc6337391824300c6d60a972f4fbaec6b64897d1f078b1b26bc14cb078f7172/Patterns2.png" data-mid="221540209" border="0" src="https://freight.cargo.site/w/1000/i/fdc6337391824300c6d60a972f4fbaec6b64897d1f078b1b26bc14cb078f7172/Patterns2.png" /> <img width="5759" height="3240" width_o="5759" height_o="3240" data-src="https://freight.cargo.site/t/original/i/ace7af61b0ef0083c0dec32499112cac45cae458b78b1101217a039ca0f42de6/Patterns9.png" data-mid="221540217" border="0" src="https://freight.cargo.site/w/1000/i/ace7af61b0ef0083c0dec32499112cac45cae458b78b1101217a039ca0f42de6/Patterns9.png" /> <img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/96a14633ec7ff4776bd2e8bd87151fb12e1f705cca40ad039c272ba460df28a9/Patterns6.png" data-mid="221540213" border="0" src="https://freight.cargo.site/w/1000/i/96a14633ec7ff4776bd2e8bd87151fb12e1f705cca40ad039c272ba460df28a9/Patterns6.png" /> <img width="5443" height="3061" width_o="5443" height_o="3061" data-src="https://freight.cargo.site/t/original/i/439bfc836ecaa4b68ef9aff497781cceb0ba43f090fb06b64addbfec24221225/openai_guidelines.png" data-mid="221540673" border="0" src="https://freight.cargo.site/w/1000/i/439bfc836ecaa4b68ef9aff497781cceb0ba43f090fb06b64addbfec24221225/openai_guidelines.png" /> <img width="5760" height="3240" width_o="5760" height_o="3240" data-src="https://freight.cargo.site/t/original/i/e9fc2d75798bf15c466749e6feb98a68c7c70766d7334156c90ffac701882aa0/countdown_styleframe.png" data-mid="221540826" border="0" src="https://freight.cargo.site/w/1000/i/e9fc2d75798bf15c466749e6feb98a68c7c70766d7334156c90ffac701882aa0/countdown_styleframe.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1c751d59a30f707729e78c0a4c8f11f4f70fb6d50c608791b95dbc44bddbe3f5/Infograhics_4.png" data-mid="221540613" border="0" src="https://freight.cargo.site/w/1000/i/1c751d59a30f707729e78c0a4c8f11f4f70fb6d50c608791b95dbc44bddbe3f5/Infograhics_4.png" /> <img width="1912" height="1076" width_o="1912" height_o="1076" data-src="https://freight.cargo.site/t/original/i/6921cd8ce947fdbccd4e06eb0646be04871fe9c0fa8928c5c186a8363ed94613/Infograhics_3.png" data-mid="221540612" border="0" src="https://freight.cargo.site/w/1000/i/6921cd8ce947fdbccd4e06eb0646be04871fe9c0fa8928c5c186a8363ed94613/Infograhics_3.png" /> <img width="1920" height="1082" width_o="1920" height_o="1082" data-src="https://freight.cargo.site/t/original/i/42b87cd88fab4399dd41f8bd858197c9ee922bde36f099551b089f6138baafaf/Infograhics_5.png" data-mid="221540614" border="0" src="https://freight.cargo.site/w/1000/i/42b87cd88fab4399dd41f8bd858197c9ee922bde36f099551b089f6138baafaf/Infograhics_5.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd7568f7c35af5b8aefa5c11c132a7843840ada3af7654a0f21390cd84683d5f/Infograhics_7.png" data-mid="221540616" border="0" src="https://freight.cargo.site/w/1000/i/cd7568f7c35af5b8aefa5c11c132a7843840ada3af7654a0f21390cd84683d5f/Infograhics_7.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4698320ed89148a201d801e4ac4867f568c3275a9993a7649ab26515c76bd7ce/Infograhics_6.png" data-mid="221540615" border="0" src="https://freight.cargo.site/w/1000/i/4698320ed89148a201d801e4ac4867f568c3275a9993a7649ab26515c76bd7ce/Infograhics_6.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7080edeca6ed4f23e4ca46f89b5ac0092e747b9878f2cd36a0fcfb9e7211f55/Infograhics_1.png" data-mid="221540610" border="0" src="https://freight.cargo.site/w/1000/i/d7080edeca6ed4f23e4ca46f89b5ac0092e747b9878f2cd36a0fcfb9e7211f55/Infograhics_1.png" /> &nbsp; Created at BUCK &nbsp; &nbsp; https://florencedagostini.com/Cash-App-Illustration-System Mon, 11 Nov 2024 03:45:29 +0000 flodagostini https://florencedagostini.com/Cash-App-Illustration-System Cash App Evergreen Design SystemYear 2024 ︎Concept ︎Branding︎Visual Systems MY ROLE: ACD Redesign of Cash App 3D illustration system. This page is under development. In the meantime, please refer to the case study at BUCK. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/facf278d67ea8d50c65646477d1e3702e758bf05578f15668b73ede4eec50c6e/49-Banking.jpg" data-mid="221543212" border="0" src="https://freight.cargo.site/w/1000/i/facf278d67ea8d50c65646477d1e3702e758bf05578f15668b73ede4eec50c6e/49-Banking.jpg" /> Created at BUCK &nbsp; &nbsp; https://florencedagostini.com/Meta-Connect-2022 Wed, 11 Jan 2023 19:01:59 +0000 flodagostini https://florencedagostini.com/Meta-Connect-2022 Meta Connect 2022Year 2022︎Branding ︎Visual Identity ︎Design System MY ROLE:Design Lead, Art Director Meta commissioned BUCK to develop a comprehensive visual identity and branding system for their annual virtual reality event. The scope of the project included a visual style guide, motion graphics package, social media assets, speaker presentation deck, and a promotional sizzle reel. I’ve worked as an ACD on this project, helping to lead a huge team of artists, from conceptualization to final development. BRIEF One of the key challenges of this project was to create a unique and bespoke visual identity for the event, while ensuring it aligned with Meta's recently-launched brand system. This required careful consideration of how the event's visuals would integrate with the overall new brand language. The brief asked us to interprete the brand’s very specific point of view on VR, which basically sees it as an extension of the real world, rather than something to replace real life and its experiences. Visually, we explored a balanced juxtaposition of real-life elements and the metaverse layer, represented by light projections. <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/caabf53b598cb3cc12a08ead784dfdb1353ece23474723a78f9c70377660a659/object_B01.jpg" data-mid="166683018" border="0" src="https://freight.cargo.site/w/1000/i/caabf53b598cb3cc12a08ead784dfdb1353ece23474723a78f9c70377660a659/object_B01.jpg" /> <img width="2160" height="2160" width_o="2160" height_o="2160" data-src="https://freight.cargo.site/t/original/i/789512025e98299b400e361d35bc20e7d2624eea99086cc319999aa593ddfe82/object_D02.jpg" data-mid="166683019" border="0" src="https://freight.cargo.site/w/1000/i/789512025e98299b400e361d35bc20e7d2624eea99086cc319999aa593ddfe82/object_D02.jpg" /> CONCEPT As a starting point, we did an extensive research on Frank Gehry's work on MK21, the new campus designed by the renowned architect for Meta. We examined the raw, exposed materials he utilized in the project, such as wood, concrete, metal, and glass, and used it as the foundation for the solid structures we designed on 3D, alluding to the concrete world. In a parallel workstream, we gathered a group of artists and asked them to have some fun creating digital abstract paintings that could represent human expression and creativity. All the paintings were animated in 2D and then projected as light on top of the solid structures, that served as drawing boards for us to play with. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd6376a21ec2b0d346a0cb36c32cba53d7960bf34a0bb83024120d50d0399369/Meta_Connect_Pattern_07.jpg" data-mid="164390924" border="0" src="https://freight.cargo.site/w/1000/i/cd6376a21ec2b0d346a0cb36c32cba53d7960bf34a0bb83024120d50d0399369/Meta_Connect_Pattern_07.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b626a2ac0392e756713b9175a67ed319a90702b22c4675751345a81d951cf4cb/Meta_Connect_Pattern_22.jpg" data-mid="164390925" border="0" src="https://freight.cargo.site/w/1000/i/b626a2ac0392e756713b9175a67ed319a90702b22c4675751345a81d951cf4cb/Meta_Connect_Pattern_22.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9a11b2d172c402e7dc483e6d68f4f0f7440e972038b7754e9a10f9f03ec34917/Meta_Connect_Pattern_24_v1.jpg" data-mid="164390926" border="0" src="https://freight.cargo.site/w/1000/i/9a11b2d172c402e7dc483e6d68f4f0f7440e972038b7754e9a10f9f03ec34917/Meta_Connect_Pattern_24_v1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e6d37757c3ec4907cd19bc68d9f98c0a8be0de8cb2444f328061c253e4517d79/Meta_Connect_Pattern_02.jpg" data-mid="164390923" border="0" src="https://freight.cargo.site/w/1000/i/e6d37757c3ec4907cd19bc68d9f98c0a8be0de8cb2444f328061c253e4517d79/Meta_Connect_Pattern_02.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ffe439e851d10941cd38f416ef530005573c56e6441f8f32702434b63312cae/Meta_Connect_Pattern_50_v1.jpg" data-mid="164390928" border="0" src="https://freight.cargo.site/w/1000/i/0ffe439e851d10941cd38f416ef530005573c56e6441f8f32702434b63312cae/Meta_Connect_Pattern_50_v1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5eff1364c35e8ec0dc749819ed84ac831dfc07c20d77194e9ed4185449d8a023/Meta_Connect_Pattern_26.jpg" data-mid="164390927" border="0" src="https://freight.cargo.site/w/1000/i/5eff1364c35e8ec0dc749819ed84ac831dfc07c20d77194e9ed4185449d8a023/Meta_Connect_Pattern_26.jpg" /> <img width="1932" height="1080" width_o="1932" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de1cfb37d12e55fad7d2f26116a518e4197084e2029b5192c78420376bdb8f18/METAC22_STRUCTURE_33_v004.png" data-mid="164390943" border="0" src="https://freight.cargo.site/w/1000/i/de1cfb37d12e55fad7d2f26116a518e4197084e2029b5192c78420376bdb8f18/METAC22_STRUCTURE_33_v004.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7b56d283fef55270f1de45f568630fbef01fa58f8fc18c59e65dec50b42c42e/MetaConnect_Background_3.png" data-mid="164390931" border="0" src="https://freight.cargo.site/w/1000/i/d7b56d283fef55270f1de45f568630fbef01fa58f8fc18c59e65dec50b42c42e/MetaConnect_Background_3.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6849e23efee6fc6caf7d76a38d516a850c8578a4500d5dc168c794d1773f4577/objects_grid.png" data-mid="164390922" border="0" src="https://freight.cargo.site/w/1000/i/6849e23efee6fc6caf7d76a38d516a850c8578a4500d5dc168c794d1773f4577/objects_grid.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b3bceec3fcd0e4f03f2461ff41cfb0c70ba97790790bd7f09fb860a292d234ac/MF700_TreeTrunk_comp_v13.00077.jpg" data-mid="164658714" border="0" src="https://freight.cargo.site/w/1000/i/b3bceec3fcd0e4f03f2461ff41cfb0c70ba97790790bd7f09fb860a292d234ac/MF700_TreeTrunk_comp_v13.00077.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/810611e21e56b3c3c93b6c148cb419eec4222f2754b57b282cba624f015834d7/MetaConnect_Background_2.png" data-mid="164390930" border="0" src="https://freight.cargo.site/w/1000/i/810611e21e56b3c3c93b6c148cb419eec4222f2754b57b282cba624f015834d7/MetaConnect_Background_2.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e3a3f2fd68de6a5762394cad2d324674f5c42ef80fdbc9eabd55a5cf934eac26/MetaConnect_Background_1.png" data-mid="164390929" border="0" src="https://freight.cargo.site/w/1000/i/e3a3f2fd68de6a5762394cad2d324674f5c42ef80fdbc9eabd55a5cf934eac26/MetaConnect_Background_1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7b56d283fef55270f1de45f568630fbef01fa58f8fc18c59e65dec50b42c42e/MetaConnect_Background_3.png" data-mid="164390931" border="0" src="https://freight.cargo.site/w/1000/i/d7b56d283fef55270f1de45f568630fbef01fa58f8fc18c59e65dec50b42c42e/MetaConnect_Background_3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/96ef62e60762e5a55bbaf5f150c78ded1f0ec8b389f24183db0f2788a08f8c73/MetaConnect_Background_8.png" data-mid="164390936" border="0" src="https://freight.cargo.site/w/1000/i/96ef62e60762e5a55bbaf5f150c78ded1f0ec8b389f24183db0f2788a08f8c73/MetaConnect_Background_8.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e34301d9263f7fa9e68b3440d5ab760773180df3be492838fc7256fd2d077fff/MetaConnect_Background_6.png" data-mid="164390934" border="0" src="https://freight.cargo.site/w/1000/i/e34301d9263f7fa9e68b3440d5ab760773180df3be492838fc7256fd2d077fff/MetaConnect_Background_6.png" /> DEVELOPMENT Another thing we explored was how the light projections could physically affect the concrete surfaces, creating a rich dynamic between the two layers, and also evoking the limitless creative possibilities that virtual reality provides when the constraints of the real world are removed. BRAND SYSTEM Finally, we developed a comprehensive design system that encompassed multiple touchpoints, from social media campaigns to motion graphics packages. The system needed to be modular and flexible, allowing other vendors involved in the event to use it according to their needs. We integrated typography with 3D objects in a way that everything felt spatial, evoking the nature of VR. As part of the larger design system, we also designed a motion system based on established principles of fluidity, dimensionality, and constant movement. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/cbb6fa13e803b06f72dbd7c3ad9ec65eb6eba55256ee05396e5ea7f2ab4546b5/applications_grid.png" data-mid="165759989" border="0" src="https://freight.cargo.site/w/1000/i/cbb6fa13e803b06f72dbd7c3ad9ec65eb6eba55256ee05396e5ea7f2ab4546b5/applications_grid.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d292e4e34513e11cdbc9cfc77c1509eb745048ac1d37ca6174184b22abbc3976/guide_grid.png" data-mid="164390942" border="0" src="https://freight.cargo.site/w/1000/i/d292e4e34513e11cdbc9cfc77c1509eb745048ac1d37ca6174184b22abbc3976/guide_grid.png" /> Created at BUCK Los Angeles &nbsp; &nbsp; https://florencedagostini.com/Google-Spectra-UX Tue, 18 Oct 2022 19:13:44 +0000 flodagostini https://florencedagostini.com/Google-Spectra-UX Google Spectra UXYear 2021 ︎Branding ︎Design System MY ROLE: Creative Lead, Art Director As a leader in the field of UX, Google has the largest UX community in the world, bringing together a diverse group of talented individuals with a range of skills, including designers, writers, engineers and strategists. In 2021, the company approached BUCK to develop a proposal for their new identity, including a new name and brand system that would reflect the diverse and rich perspectives of the people behind Google's UX product pillars. The inspiration for the new identity came from the concept of prisms, refraction, and color spectrums, symbolizing the unique perspectives and ideas that make up the community. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c8b863a5d5c1d0ad4cf48af354391ac95f7a1e4a2a8263e2455e5a286ce2da9c/cover_spectra_1.png" data-mid="156303790" border="0" src="https://freight.cargo.site/w/1000/i/c8b863a5d5c1d0ad4cf48af354391ac95f7a1e4a2a8263e2455e5a286ce2da9c/cover_spectra_1.png" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/2319a4447a5afbf84745daa127ed5a5c37b3960f5479541a161290e1f6974eb1/glass_D_003_Anim3_3.gif" data-mid="156303791" border="0" src="https://freight.cargo.site/w/600/i/2319a4447a5afbf84745daa127ed5a5c37b3960f5479541a161290e1f6974eb1/glass_D_003_Anim3_3.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6abbda971c01432b95e644e77880c1ae85d0f40eafac33ec7cbe0a8aeacbf866/spectra_poster2.png" data-mid="156412764" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6abbda971c01432b95e644e77880c1ae85d0f40eafac33ec7cbe0a8aeacbf866/spectra_poster2.png" /> <img width="1900" height="2236" width_o="1900" height_o="2236" data-src="https://freight.cargo.site/t/original/i/21d32108565f6fe539b573d1d5709cc01274fc452d6b8f4c1691f8746ebc8050/poster_ben.png" data-mid="156417025" border="0" src="https://freight.cargo.site/w/1000/i/21d32108565f6fe539b573d1d5709cc01274fc452d6b8f4c1691f8746ebc8050/poster_ben.png" /> <img width="3180" height="2160" width_o="3180" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a6ef8bfb08a688d5d33c5413f176e0861bf30380a911045787a9bc3b437c6983/spectra_motifs.png" data-mid="156304813" border="0" src="https://freight.cargo.site/w/1000/i/a6ef8bfb08a688d5d33c5413f176e0861bf30380a911045787a9bc3b437c6983/spectra_motifs.png" /> <img width="3180" height="2160" width_o="3180" height_o="2160" data-src="https://freight.cargo.site/t/original/i/6270812fb714ac4f1d1564d6900566c44dae6ae933e3a241e90f329c13ce4f79/spectra_card.png" data-mid="156442894" border="0" src="https://freight.cargo.site/w/1000/i/6270812fb714ac4f1d1564d6900566c44dae6ae933e3a241e90f329c13ce4f79/spectra_card.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4cb49e4b98da9f5a2bd39e696b69c6906c17452ef2b55fa569971fc4d9070124/spectra_overview.png" data-mid="156323721" border="0" src="https://freight.cargo.site/w/1000/i/4cb49e4b98da9f5a2bd39e696b69c6906c17452ef2b55fa569971fc4d9070124/spectra_overview.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0e63b56f10b4193d756ca24e58a26f79dc8a68be5709b3e05b0993ad5f49b0c7/spectra_board.png" data-mid="156304811" border="0" src="https://freight.cargo.site/w/1000/i/0e63b56f10b4193d756ca24e58a26f79dc8a68be5709b3e05b0993ad5f49b0c7/spectra_board.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a46756873255e611d6be4cb64229872b6f922aa23ce80073ba2ad7c2a51bfcc0/mobile.png" data-mid="156325220" border="0" src="https://freight.cargo.site/w/1000/i/a46756873255e611d6be4cb64229872b6f922aa23ce80073ba2ad7c2a51bfcc0/mobile.png" /> &nbsp; <img width="1280" height="1500" width_o="1280" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f55ce6fd5a93f40b6e511d425139d2e648453d13f02e728e3e1390f25885e327/social_post.jpg" data-mid="166400648" border="0" src="https://freight.cargo.site/w/1000/i/f55ce6fd5a93f40b6e511d425139d2e648453d13f02e728e3e1390f25885e327/social_post.jpg" /> ** the photography assets do not belong to the brand and were used for concept purpose only. Studio: BUCK, Creative Director: Fernando Bittar,&nbsp;Design Lead: Florence Dagostini, &nbsp;Designers: Florence Dagostini, Eduardo Gooda, Fernando Bittar, Rafael Bessa, Guillermo Zappiola, Lucas Andrade, Strategy: Tina Surellia. &nbsp; &nbsp; https://florencedagostini.com/Riot-Games-The-Wild-Circuit Tue, 24 Jan 2023 18:19:39 +0000 flodagostini https://florencedagostini.com/Riot-Games-The-Wild-Circuit The Wild Circuit Year 2022 ︎Brand Identity ︎Design MY ROLE:Creative Lead, Art Director and Designer The Wild Circuit is the off-season product for Wild Rift Esports, the mobile version of League of Legends. In 2022, Riot Games asked BUCK to create a visual identity for this product, which would be used by esports organizations to organize and execute regional tournaments during the off-season. The goal of this project was to provide a way for players to stay engaged and active in between official seasons. Visually, the identity of this product should share the same ethos as its parent brand, Wild Rift Esports, but also look distinct and relatable to Wild Rift players. The identity had to be expressive, wild, and inclusive in a way that any group of players around the world could use it to create their own championships. To create the visual identity, we used the letter "W" as a starting point and developed a graphic motif that served as a metaphor for the competitive calendar, which is made up of warm-up and cool-down moments and now has The Wild Circuit connecting these peaks and valleys. The Wild Circuit visual identity was well-received by players. We created a basic brand kit that was shared with them and they organically started replicating and creating their own content from it, increasing the brand awareness and participation in regional tournaments. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/951656caa4d286f30e767ea76714e0e9cd37510c7149872a0ae1396cfae8d0f4/riot_symbol.png" data-mid="165860533" border="0" src="https://freight.cargo.site/w/1000/i/951656caa4d286f30e767ea76714e0e9cd37510c7149872a0ae1396cfae8d0f4/riot_symbol.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a981365e874d51b36571655774d178ed18be8069ca297ec4fef4309aba5e027d/riot_logos.png" data-mid="165862624" border="0" src="https://freight.cargo.site/w/1000/i/a981365e874d51b36571655774d178ed18be8069ca297ec4fef4309aba5e027d/riot_logos.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/26ee217816eb947be58d8c219bb1f25360458aa11a76d1f3f170a84115c530c4/riot_guide.png" data-mid="165901979" border="0" src="https://freight.cargo.site/w/1000/i/26ee217816eb947be58d8c219bb1f25360458aa11a76d1f3f170a84115c530c4/riot_guide.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0b35b747c6d4584c1815d5a1749f9e0a743a7aa03aea5ed472464be7179285d6/typography.png" data-mid="165860187" border="0" src="https://freight.cargo.site/w/1000/i/0b35b747c6d4584c1815d5a1749f9e0a743a7aa03aea5ed472464be7179285d6/typography.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f986cc4d531800877bc8c0edf856877e98a98d82c084aeb0ad3b0e901aeafc0b/riot_4.png" data-mid="165860650" border="0" src="https://freight.cargo.site/w/1000/i/f986cc4d531800877bc8c0edf856877e98a98d82c084aeb0ad3b0e901aeafc0b/riot_4.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f639598374af826a8b3dc7f21cf417c985e7e98cf3690c1f92d94b7b083dc040/sweater.png" data-mid="165860185" border="0" src="https://freight.cargo.site/w/1000/i/f639598374af826a8b3dc7f21cf417c985e7e98cf3690c1f92d94b7b083dc040/sweater.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/819c5fce617fef8206559355f50daaccc3700464aa3eb5879a70bbf8222af6dc/social.jpg" data-mid="166053082" border="0" src="https://freight.cargo.site/w/1000/i/819c5fce617fef8206559355f50daaccc3700464aa3eb5879a70bbf8222af6dc/social.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5eef43023981c19553040c42f836f5ce0971400281f8d9fdddef5efdbc514a1c/WildCircuit_OOH.jpg" data-mid="166065989" border="0" src="https://freight.cargo.site/w/1000/i/5eef43023981c19553040c42f836f5ce0971400281f8d9fdddef5efdbc514a1c/WildCircuit_OOH.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2b25d7f2bb7efbb45db771a3ed8e6be7dce817f17a047672ef53af67263a23ff/styleframe.png" data-mid="165860184" border="0" src="https://freight.cargo.site/w/1000/i/2b25d7f2bb7efbb45db771a3ed8e6be7dce817f17a047672ef53af67263a23ff/styleframe.png" /> Studio: BUCK, Creative Director: Fernando Bittar, Sr. Art Director: Florence Dagostini, &nbsp;Designers: Florence Dagostini, Viktorya Tsoi, Mary Kate Henry,&nbsp;Strategist: Tina Surelia &nbsp; &nbsp; https://florencedagostini.com/Meta-Branding-Multiple-Projects Tue, 07 Feb 2023 00:41:41 +0000 flodagostini https://florencedagostini.com/Meta-Branding-Multiple-Projects Meta Branding Years 2020—2022 ︎Brand Identity ︎Design MY ROLE:Creative Lead, Art Director and Designer Between 2020 and 2022 I had the opportunity to work as an Art Director and Creative Lead at BUCK on several projects for Meta. From a design perspective, it was a particularly interesting time to work with the brand, as this period comprises the transition from Facebook to Meta. More than a rebrand, this movement meant a complete pivot for the company, as it marks the beginning of a crusade to the metaverse and everything that derives from that. Pivoting towards the metaverse entailed building a new world-class branding system that serves as a shared dimensional canvas for everyone to create with. If in the past brand expression was restricted to two dimensions, in this new era the brand needed to be able to exist in three dimensions and virtual worlds. BUCK has partnered with Meta on several projects, helping to define and refine the building blocks that make up this new branding system. <img width="5443" height="3061" width_o="5443" height_o="3061" data-src="https://freight.cargo.site/t/original/i/b2b6a16f7e68f7fb42f9191e48aeeae7848b9ce8fce93c6c3abc55854c660c53/overboard.jpg" data-mid="167513111" border="0" src="https://freight.cargo.site/w/1000/i/b2b6a16f7e68f7fb42f9191e48aeeae7848b9ce8fce93c6c3abc55854c660c53/overboard.jpg" /> YEAR 2020 - FACEBOOK COMPANY ICONS SYSTEM In 2020, Facebook Company asked the BUCK team to develop a cohesive icon system that could speak to its global audience regardless of any cultural or language barrier. The system also needed to flex across multiple touch points, such as product interfaces and marketing applications, which required scalability and adaptability in order to make it work at any scale.&nbsp; &nbsp; Aesthetically, the visual language was rooted in the juxtaposition of humanistic curves with straight strokes, inherited from the Facebook wordmark. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e621ff9c18dc9a13bf85481c22fb2d5c997d1780dbfe02f201c566b8c176acac/icon_set.jpg" data-mid="167513404" border="0" src="https://freight.cargo.site/w/1000/i/e621ff9c18dc9a13bf85481c22fb2d5c997d1780dbfe02f201c566b8c176acac/icon_set.jpg" /> <img width="5443" height="2787" width_o="5443" height_o="2787" data-src="https://freight.cargo.site/t/original/i/ea1564e56f6e8a204cfa803db7d50f0f8329c3bf59afbc5b8443b2d022e860ca/architecture.jpg" data-mid="167660459" border="0" src="https://freight.cargo.site/w/1000/i/ea1564e56f6e8a204cfa803db7d50f0f8329c3bf59afbc5b8443b2d022e860ca/architecture.jpg" /> <img width="5443" height="2794" width_o="5443" height_o="2794" data-src="https://freight.cargo.site/t/original/i/949ec0fed71256ef3ab8ddae17836b2bc3b8831e494e2831de721691b0d11f80/marketing_functional.jpg" data-mid="167779823" border="0" src="https://freight.cargo.site/w/1000/i/949ec0fed71256ef3ab8ddae17836b2bc3b8831e494e2831de721691b0d11f80/marketing_functional.jpg" /> <img width="5443" height="1600" width_o="5443" height_o="1600" data-src="https://freight.cargo.site/t/original/i/2ccbc1cb138a82360e16b12643254713ef5dfc00fd5dc41b37e573af2c6037c9/fb_icons_all.gif" data-mid="167650208" border="0" src="https://freight.cargo.site/w/1000/i/2ccbc1cb138a82360e16b12643254713ef5dfc00fd5dc41b37e573af2c6037c9/fb_icons_all.gif" /> YEAR 2021 - FACEBOOK GRADIENT SYSTEM In 2021, I worked on an ownable gradient system for Facebook. At that time, the company was developing a comprehensive design system to help users understand that Facebook was more than just a social media app, but an ecosystem of company-offered products and services. In this context, a company gradient could help distinguish Facebook from the social app while creating a connection between all of their brands. The gradient was meant to represent the sum of all their social technologies, incorporating colors from all of their products. Our task was to find a conceptual approach to the gradient and then create a comprehensive system around it, taking into account cross-app experiences. As a result, we conceived of the gradient as light and explored its potential behaviors and applications. In addition, the concept of an emissive source of light was incorporated into the system. Thus, whenever the gradient appeared, a source of light would be present, functioning in three different ways depending on the type of application: to establish, guide, and affirm. <img width="3840" height="2159" width_o="3840" height_o="2159" data-src="https://freight.cargo.site/t/original/i/006759d7c28c84f6e1d54f324bc1038102bb25fd2e3ccbcd13d5638d8a1b3497/fb_gradient_emissive_light.jpg" data-mid="167896214" border="0" src="https://freight.cargo.site/w/1000/i/006759d7c28c84f6e1d54f324bc1038102bb25fd2e3ccbcd13d5638d8a1b3497/fb_gradient_emissive_light.jpg" /> <img width="911" height="1765" width_o="911" height_o="1765" data-src="https://freight.cargo.site/t/original/i/67f17aa048013ad3481a303adff61343acce6d9da59e0020e2e5ce4759ba7999/fb_gradient_estabilish.jpg" data-mid="167889840" border="0" src="https://freight.cargo.site/w/911/i/67f17aa048013ad3481a303adff61343acce6d9da59e0020e2e5ce4759ba7999/fb_gradient_estabilish.jpg" /> <img width="911" height="1765" width_o="911" height_o="1765" data-src="https://freight.cargo.site/t/original/i/12d9daa7963e69136fb2d568a289d565e2c3e881918c51433e2eb3815c3275a2/fb_gradient_guide2.jpg" data-mid="167883208" border="0" src="https://freight.cargo.site/w/911/i/12d9daa7963e69136fb2d568a289d565e2c3e881918c51433e2eb3815c3275a2/fb_gradient_guide2.jpg" /> <img width="911" height="1765" width_o="911" height_o="1765" data-src="https://freight.cargo.site/t/original/i/42efd4097283781df0b48361184f06741eee7baff3b254c09dacac66460090e9/fb_gradient_affirm.jpg" data-mid="167883204" border="0" src="https://freight.cargo.site/w/911/i/42efd4097283781df0b48361184f06741eee7baff3b254c09dacac66460090e9/fb_gradient_affirm.jpg" /> <img width="911" height="1765" width_o="911" height_o="1765" data-src="https://freight.cargo.site/t/original/i/0018320708076615049c778a724003fb20575cf0b5b63c0abe260649bb385cf8/fb_gradient_guide.jpg" data-mid="167889841" border="0" src="https://freight.cargo.site/w/911/i/0018320708076615049c778a724003fb20575cf0b5b63c0abe260649bb385cf8/fb_gradient_guide.jpg" /> Moving forward, as the brand evolved towards a dimensional space, the next step was to explore the possibilities for the gradient to exist in that space. Understanding the gradient as an expression of light in an environment, what its behavior should be and, also, how could it assume certain dimensionality as well?&nbsp;A systematic approach was applied to create a motion system for the gradient and establish the logic behind it. We explored the dynamic behavior of the emissive light and all the gradient colors during transitions between UI app screens and across different apps.As the emissive source of light should help aiding navigation, it was necessary to understand how the other colors would react to the light movement. FROM FACEBOOK TO META In 2021, Facebook officially became Meta, signaling the company's important pivot to building the metaverse. BUCK has partnered with the brand several times to explore and help build its new brand system, now considering its manifestations in the dimensional space. <img width="5443" height="3061" width_o="5443" height_o="3061" data-src="https://freight.cargo.site/t/original/i/733aae548c596f38f5bd9ac965674182a42c17788ca2a109e31d3d13c4bce36d/fb_ring.jpg" data-mid="167781463" border="0" src="https://freight.cargo.site/w/1000/i/733aae548c596f38f5bd9ac965674182a42c17788ca2a109e31d3d13c4bce36d/fb_ring.jpg" /> HORIZON WORLDS FUTURE VISIONA relevant project I had the opportunity to help lead at that time was the future vision for Horizon Worlds, Meta's collaborative platform in VR. The goal was to ensure visual alignment with Meta’s brand guidelines, while enhancing Horizon’s own expressive, fun visual identity. How could some brand elements, such as the company ring and the gradient, be present in meaningful ways throughout the experience? And, most and foremost, how could we infuse the Horizon Design System with some joy and delight? <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/882fd8d144506d59d75bf193d1c646511634675cf9d6291c29d5530cde238165/wrist_92.png" data-mid="167515549" border="0" src="https://freight.cargo.site/w/1000/i/882fd8d144506d59d75bf193d1c646511634675cf9d6291c29d5530cde238165/wrist_92.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b03aef101fc058e3c2dc3c6e33901bdccc3c37c893381372f282c6eb7cbca9c5/wrist_102_02.png" data-mid="167515550" border="0" src="https://freight.cargo.site/w/1000/i/b03aef101fc058e3c2dc3c6e33901bdccc3c37c893381372f282c6eb7cbca9c5/wrist_102_02.png" /> One of the nicest achievments of this project was finding purpose for the company ring in some instances such as the wearable device, as well as the game intro where the user's avatar is introduced. Through systematic thinking, the team explored how key principles from Meta's Design System could be seen through the lense of Horizons. Themes like light, dimensionality, materiality, motion and color were incorporated to Horizon's design system. <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ace5f73794963cc618a27ddd7ffbaa2f616bc876b3b8e1e1f90628010807b2f9/elevation_beauty_001.png" data-mid="167783654" border="0" src="https://freight.cargo.site/w/1000/i/ace5f73794963cc618a27ddd7ffbaa2f616bc876b3b8e1e1f90628010807b2f9/elevation_beauty_001.png" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/fab57dd705bb361b1c64a94a229e7642a8419af42334928190a9946ca64a7e7e/shape_beauty_002.png" data-mid="167783656" border="0" src="https://freight.cargo.site/w/1000/i/fab57dd705bb361b1c64a94a229e7642a8419af42334928190a9946ca64a7e7e/shape_beauty_002.png" /> Another project I worked on as a design lead was a sprint to help refine some brand system motion behaviors. Thinking about how the brand could still have a sense of dimensionality even in two-dimensional spaces was key to establishing some motion principles that were further developed by the brand.&nbsp; &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ffa0eb764c3300462254fd88d1867491960674e75227c08af10b25fd45e81b2d/Meta_Logo_04.jpg" data-mid="167891868" border="0" src="https://freight.cargo.site/w/1000/i/ffa0eb764c3300462254fd88d1867491960674e75227c08af10b25fd45e81b2d/Meta_Logo_04.jpg" /> The new brand was launched at Meta Connect 2022, Meta's annual conference on VR and new technologies. BUCK worked with the brand to develop the complete visual identity for the event and implemented all the branding elements developed throughout the year. Discover more about this project by clicking here. Created at&nbsp;BUCK. &nbsp; &nbsp; https://florencedagostini.com/Spotify-Escuta-as-Minas Sun, 12 Jan 2020 02:03:24 +0000 flodagostini https://florencedagostini.com/Spotify-Escuta-as-Minas Spotify Escuta as MinasYear 2019 ︎Campaign Identity ︎Design System ︎Art Direction MY ROLE:Art Director, Designer "Escuta As Minas" is a Spotify Brazil initiative to increase visibility for independent female-identified musicians in Brazil. In its second edition, Spotify opened a female-led studio for musicians, producers, designers, and up-and-coming stars to record and create new music. The creative process was documented and shared on Spotify's platform and social media. As a Senior Art Director on this project, I was responsible by creating and developing a flexible design system that was applied to multiple touchpoints and oversaw photo and video shootings for all participating artists througout the entire project. <img width="2880" height="1900" width_o="2880" height_o="1900" data-src="https://freight.cargo.site/t/original/i/d5ed43bd27bed4d3368d8c71e6802bf37f0db15cca70d64ff490953ca00ccfe3/cover_eam.jpg" data-mid="58340549" border="0" src="https://freight.cargo.site/w/1000/i/d5ed43bd27bed4d3368d8c71e6802bf37f0db15cca70d64ff490953ca00ccfe3/cover_eam.jpg" /> <img width="2880" height="1900" width_o="2880" height_o="1900" data-src="https://freight.cargo.site/t/original/i/bae596aad6245c14366c887a6b2a12b92a595af37e71768cf8a9404a1d897cbe/grid_photos.jpg" data-mid="58340977" border="0" src="https://freight.cargo.site/w/1000/i/bae596aad6245c14366c887a6b2a12b92a595af37e71768cf8a9404a1d897cbe/grid_photos.jpg" /> <img width="1768" height="2500" width_o="1768" height_o="2500" data-src="https://freight.cargo.site/t/original/i/06100bc282df2c90784d48e9029f7831f4e07802abb2c8821605af23dd4fa23b/posters_urias4.jpg" data-mid="58342414" border="0" src="https://freight.cargo.site/w/1000/i/06100bc282df2c90784d48e9029f7831f4e07802abb2c8821605af23dd4fa23b/posters_urias4.jpg" /> <img width="1768" height="2500" width_o="1768" height_o="2500" data-src="https://freight.cargo.site/t/original/i/cbc46581971b1b988bee5ba650ed11db786529828208f24e0c1eadd345fa2369/posters_urias1.jpg" data-mid="58342352" border="0" src="https://freight.cargo.site/w/1000/i/cbc46581971b1b988bee5ba650ed11db786529828208f24e0c1eadd345fa2369/posters_urias1.jpg" /> <img width="1768" height="2500" width_o="1768" height_o="2500" data-src="https://freight.cargo.site/t/original/i/84a1759c08ddfb294000b692d008be9c318d0b2840e7ac172a655d7203367401/posters_urias2.jpg" data-mid="58342353" border="0" src="https://freight.cargo.site/w/1000/i/84a1759c08ddfb294000b692d008be9c318d0b2840e7ac172a655d7203367401/posters_urias2.jpg" /> <img width="1768" height="2500" width_o="1768" height_o="2500" data-src="https://freight.cargo.site/t/original/i/3223696ca772ef0bd63964d40d36420caaff233f0d5b0a3dfc04d3daba9d97d8/posters_bibi4.jpg" data-mid="58343090" border="0" src="https://freight.cargo.site/w/1000/i/3223696ca772ef0bd63964d40d36420caaff233f0d5b0a3dfc04d3daba9d97d8/posters_bibi4.jpg" /> <img width="1768" height="2500" width_o="1768" height_o="2500" data-src="https://freight.cargo.site/t/original/i/4a26c93fabd2344763ff89736a4738da46c791bcfec0eb19c45da45347c00e1e/posters_bibi3.jpg" data-mid="58343089" border="0" src="https://freight.cargo.site/w/1000/i/4a26c93fabd2344763ff89736a4738da46c791bcfec0eb19c45da45347c00e1e/posters_bibi3.jpg" /> <img width="1768" height="2500" width_o="1768" height_o="2500" data-src="https://freight.cargo.site/t/original/i/8bc5b7c7fd80c0f0eb690ce692cce60efe4562eedf636913b90150b570280807/posters_bibi2.jpg" data-mid="58343088" border="0" src="https://freight.cargo.site/w/1000/i/8bc5b7c7fd80c0f0eb690ce692cce60efe4562eedf636913b90150b570280807/posters_bibi2.jpg" /> <img width="1768" height="2500" width_o="1768" height_o="2500" data-src="https://freight.cargo.site/t/original/i/37e7d5742e158cad110c8c116805dec3a6f2466da94e654b57d5887fe2353d17/posters_lucy2.jpg" data-mid="58343624" border="0" src="https://freight.cargo.site/w/1000/i/37e7d5742e158cad110c8c116805dec3a6f2466da94e654b57d5887fe2353d17/posters_lucy2.jpg" /> <img width="1768" height="2500" width_o="1768" height_o="2500" data-src="https://freight.cargo.site/t/original/i/10c48be73d937fc738470363ea95ae0b03b3bdaa028dff2cb9da183eb9440395/posters_lucy3.jpg" data-mid="58343625" border="0" src="https://freight.cargo.site/w/1000/i/10c48be73d937fc738470363ea95ae0b03b3bdaa028dff2cb9da183eb9440395/posters_lucy3.jpg" /> <img width="1768" height="2500" width_o="1768" height_o="2500" data-src="https://freight.cargo.site/t/original/i/86efc7cebc297709d8d7f603da6734c0e076c30238c588dd477fa45c075f0696/posters_lucy1.jpg" data-mid="58343623" border="0" src="https://freight.cargo.site/w/1000/i/86efc7cebc297709d8d7f603da6734c0e076c30238c588dd477fa45c075f0696/posters_lucy1.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/2730e1326382edac827db3f0b7d0a313780ce80720fa49c7f1ab437399341d81/eam_posters.jpg" data-mid="58344136" border="0" src="https://freight.cargo.site/w/1000/i/2730e1326382edac827db3f0b7d0a313780ce80720fa49c7f1ab437399341d81/eam_posters.jpg" /> <img width="2880" height="813" width_o="2880" height_o="813" data-src="https://freight.cargo.site/t/original/i/fe0aed98a47035d5fdc6ab6bb26103b52fdc051b659eead69bd24f6a46de4e3d/grid_designsystem.jpg" data-mid="58345474" border="0" src="https://freight.cargo.site/w/1000/i/fe0aed98a47035d5fdc6ab6bb26103b52fdc051b659eead69bd24f6a46de4e3d/grid_designsystem.jpg" /> <img width="2545" height="1812" width_o="2545" height_o="1812" data-src="https://freight.cargo.site/t/original/i/e4e7064756e237e095162a623e874c947c84205b1525b25d39dc59238a3c49e7/screens_bibi.jpg" data-mid="58389337" border="0" src="https://freight.cargo.site/w/1000/i/e4e7064756e237e095162a623e874c947c84205b1525b25d39dc59238a3c49e7/screens_bibi.jpg" /> <img width="540" height="960" width_o="540" height_o="960" data-src="https://freight.cargo.site/t/original/i/818fa103e0aae863f80ff915563554264865ffd996c0ef6917f78b6f59393892/eam_cover.jpg" data-mid="166403379" border="0" src="https://freight.cargo.site/w/540/i/818fa103e0aae863f80ff915563554264865ffd996c0ef6917f78b6f59393892/eam_cover.jpg" /> <img width="2017" height="1436" width_o="2017" height_o="1436" data-src="https://freight.cargo.site/t/original/i/f72ee70f8c87104232f909fe02e0ca2d2af76dd52f97b5ae2904da7cb3f4fa42/screens_lucy.jpg" data-mid="58394553" border="0" src="https://freight.cargo.site/w/1000/i/f72ee70f8c87104232f909fe02e0ca2d2af76dd52f97b5ae2904da7cb3f4fa42/screens_lucy.jpg" /> <img width="2017" height="1436" width_o="2017" height_o="1436" data-src="https://freight.cargo.site/t/original/i/b395ec18d8250a7086cf0143e2c08ac9ab7c757890a14d3ca96cb0974f8b4ce4/screens_ni.jpg" data-mid="58409070" border="0" src="https://freight.cargo.site/w/1000/i/b395ec18d8250a7086cf0143e2c08ac9ab7c757890a14d3ca96cb0974f8b4ce4/screens_ni.jpg" /> <img width="2545" height="1812" width_o="2545" height_o="1812" data-src="https://freight.cargo.site/t/original/i/0eb4d52f6767b85c8b7e3719b2f87a9139b6173bfa31db254e271bcf1d8c5735/screens_artistas.jpg" data-mid="58442833" border="0" src="https://freight.cargo.site/w/1000/i/0eb4d52f6767b85c8b7e3719b2f87a9139b6173bfa31db254e271bcf1d8c5735/screens_artistas.jpg" /> Agency: CUBOCC, &nbsp;Art Director: Florence Dagostini, &nbsp;Designer: Florence Dagostini, &nbsp;Creative Director: Pedro Burneiko, Copywriter: Anna Martha Silveira, Maria Guimarães, Photography: Estudio Bingo, Video: Estudio Bingo, Motion Design: Vanderlei Santana &nbsp; &nbsp; https://florencedagostini.com/Gympass Sun, 12 Jan 2020 03:25:33 +0000 flodagostini https://florencedagostini.com/Gympass Gympass Year 2019 ︎Branding ︎Design System MY ROLE: Sr. Art Director, Designer <img width="2880" height="1644" width_o="2880" height_o="1644" data-src="https://freight.cargo.site/t/original/i/84bbbe035a0e30f58ff7bca49e2cf7ac6588234c8dadb4b0313ee383edf8ff58/cover_gympass.jpg" data-mid="58443685" border="0" src="https://freight.cargo.site/w/1000/i/84bbbe035a0e30f58ff7bca49e2cf7ac6588234c8dadb4b0313ee383edf8ff58/cover_gympass.jpg" /> <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/403c4a3456d5c0d52edaaa4ac47eb2a1894d9319abd85c2a3ccab16cd3f56155/poster_gympass.jpg" data-mid="58443910" border="0" src="https://freight.cargo.site/w/1000/i/403c4a3456d5c0d52edaaa4ac47eb2a1894d9319abd85c2a3ccab16cd3f56155/poster_gympass.jpg" /> <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/60ef7f172a959238d2a430ade0e339988938aa54306ea708881c0e8fb0775309/poster_gympass2.jpg" data-mid="58443911" border="0" src="https://freight.cargo.site/w/1000/i/60ef7f172a959238d2a430ade0e339988938aa54306ea708881c0e8fb0775309/poster_gympass2.jpg" /> <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/d24ff796c3221c07b45dc5f578bf5ee73faa318381503e51b17c865887910502/poster_gympass3.jpg" data-mid="58444418" border="0" src="https://freight.cargo.site/w/1000/i/d24ff796c3221c07b45dc5f578bf5ee73faa318381503e51b17c865887910502/poster_gympass3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/afc7691103bc577c538577fe95081f64006d223ff6b7814c2a3d6f6e50208c06/banner_1.jpg" data-mid="58446250" border="0" src="https://freight.cargo.site/w/1000/i/afc7691103bc577c538577fe95081f64006d223ff6b7814c2a3d6f6e50208c06/banner_1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b2c97418750665487984194e96671ab683c131cccc480db8a0162c83ac201b6c/banner_3.jpg" data-mid="58448819" border="0" src="https://freight.cargo.site/w/1000/i/b2c97418750665487984194e96671ab683c131cccc480db8a0162c83ac201b6c/banner_3.jpg" /> <img width="2880" height="1349" width_o="2880" height_o="1349" data-src="https://freight.cargo.site/t/original/i/e519b919ff50bdf0fc46f4f56b7de2234629aca85d5852cc53ad2d068a8c6542/guide2.jpg" data-mid="58450437" border="0" src="https://freight.cargo.site/w/1000/i/e519b919ff50bdf0fc46f4f56b7de2234629aca85d5852cc53ad2d068a8c6542/guide2.jpg" /> <img width="1836" height="869" width_o="1836" height_o="869" data-src="https://freight.cargo.site/t/original/i/672ed946f5d65cc6db2e39efc029e8070b9ff0ec5129a0a8c7503232b088e97f/hoodies.jpg" data-mid="58451744" border="0" src="https://freight.cargo.site/w/1000/i/672ed946f5d65cc6db2e39efc029e8070b9ff0ec5129a0a8c7503232b088e97f/hoodies.jpg" /> <img width="1836" height="869" width_o="1836" height_o="869" data-src="https://freight.cargo.site/t/original/i/c2b869a69e51dcf21f436db27048450bed6cf16b3566a8894d85da1294cd35e3/all_type.jpg" data-mid="58450824" border="0" src="https://freight.cargo.site/w/1000/i/c2b869a69e51dcf21f436db27048450bed6cf16b3566a8894d85da1294cd35e3/all_type.jpg" /> <img width="3150" height="2100" width_o="3150" height_o="2100" data-src="https://freight.cargo.site/t/original/i/3251b0f15ef3a8a057f581bc2d45387c709fee277afc63194c2243a64a042010/ooh_1.jpg" data-mid="58452607" border="0" src="https://freight.cargo.site/w/1000/i/3251b0f15ef3a8a057f581bc2d45387c709fee277afc63194c2243a64a042010/ooh_1.jpg" /> <img width="3150" height="2100" width_o="3150" height_o="2100" data-src="https://freight.cargo.site/t/original/i/b93db6d27b19890246b5f907950b4a89b97d6c0aefc9f03260ed1857210a7c29/ooh_2.jpg" data-mid="58452826" border="0" src="https://freight.cargo.site/w/1000/i/b93db6d27b19890246b5f907950b4a89b97d6c0aefc9f03260ed1857210a7c29/ooh_2.jpg" /> <img width="827" height="1170" width_o="827" height_o="1170" data-src="https://freight.cargo.site/t/original/i/3f8d56d9193114e68c46ca54344613a852fe3697146caf938705cf26376dd7b5/print_1.jpg" data-mid="58452066" border="0" src="https://freight.cargo.site/w/827/i/3f8d56d9193114e68c46ca54344613a852fe3697146caf938705cf26376dd7b5/print_1.jpg" /> <img width="827" height="1170" width_o="827" height_o="1170" data-src="https://freight.cargo.site/t/original/i/d549fc8504ac3f6bbfb9ddec9d827d4b79fb65c39c72a8ec31eb5fe7124be71f/print_4.jpg" data-mid="58452090" border="0" src="https://freight.cargo.site/w/827/i/d549fc8504ac3f6bbfb9ddec9d827d4b79fb65c39c72a8ec31eb5fe7124be71f/print_4.jpg" /> <img width="827" height="1170" width_o="827" height_o="1170" data-src="https://freight.cargo.site/t/original/i/f6ab8052ae894ea848fee6518ff7ccacb2a6ef8423c7e1e956483fbe99bc5d98/print_2.jpg" data-mid="58452067" border="0" src="https://freight.cargo.site/w/827/i/f6ab8052ae894ea848fee6518ff7ccacb2a6ef8423c7e1e956483fbe99bc5d98/print_2.jpg" /> <img width="3150" height="2100" width_o="3150" height_o="2100" data-src="https://freight.cargo.site/t/original/i/626502b9cb5147eb8044c3f830932db6355adbe20174781a62aca81b0f279948/ooh_3.jpg" data-mid="58453198" border="0" src="https://freight.cargo.site/w/1000/i/626502b9cb5147eb8044c3f830932db6355adbe20174781a62aca81b0f279948/ooh_3.jpg" /> Agency: CUBOCC, &nbsp;Art Directors: Florence Dagostini, Átila Meirelles, Pedro Burneiko &nbsp;Designer: Florence Dagostini, Átila Meirelles, Letícia Santos, &nbsp;Creative Director: Pedro Burneiko, Client: Alexandre Souza, Motion Design: Beethowen Souza https://florencedagostini.com/PROA Sun, 12 Jan 2020 04:37:01 +0000 flodagostini https://florencedagostini.com/PROA Proa Year 2016 ︎Brand Identity ︎Design MY ROLE:Art Director and Brand Designer <img width="2880" height="1900" width_o="2880" height_o="1900" data-src="https://freight.cargo.site/t/original/i/8ca1cf83fde24f12147a67b7a3f1eb99d7f0f219c87da902279c6f013b04cdfc/cover.jpg" data-mid="58454838" border="0" src="https://freight.cargo.site/w/1000/i/8ca1cf83fde24f12147a67b7a3f1eb99d7f0f219c87da902279c6f013b04cdfc/cover.jpg" /> <img width="2880" height="1900" width_o="2880" height_o="1900" 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