Google Spectra UX
Year 2021
︎Branding
︎Design System
MY ROLE:
Creative Lead, Art Director
As a leader in the field of UX, Google has the largest UX community in the world, bringing together a diverse group of talented individuals with a range of skills, including designers, writers, engineers and strategists. In 2021, the company approached BUCK to develop a proposal for their new identity, including a new name and brand system that would reflect the diverse and rich perspectives of the people behind Google's UX product pillars. The inspiration for the new identity came from the concept of prisms, refraction, and color spectrums, symbolizing the unique perspectives and ideas that make up the community.
** the photography assets do not belong to the brand and were used for concept purpose only.
Studio: BUCK, Creative Director: Fernando Bittar, Design Lead: Florence Dagostini, Designers: Florence Dagostini, Eduardo Gooda, Fernando Bittar, Rafael Bessa, Guillermo Zappiola, Lucas Andrade, Strategy: Tina Surellia.