Fazenda Futuro Pitch
Year 2019
︎Campaign Identity
︎Design
︎Art Direction
︎Concept
MY ROLE:
Art Director, Designer
As the leading plant-based brand in Brazil, Fazenda Futuro, which translates to 'Future Farm' in English, sought to launch three products in the North American market in 2019. I worked as the Sr. Art Director on the launching campaign pitch, alongside the folks from SOKO. Conceptually, we aimed to challenge the notion that plant-based brands have to be boring by infusing a rebellious appeal that resonated with Fazenda Futuro's youthful audience. Through provocative photography and a futuristic approach on typography , we wanted to show how eating plant-based meat can be revolutionary and delicious at the same time. The pitch turned out well and SOKO developed the whole campaign.
** the photography assets do not belong to the brand and were used for concept purpose only.
Agency: CUBOCC, COO: Felipe Belinky, Art Director: Florence Dagostini, Designer: Florence Dagostini, Creative Director: Rafael Caldeira, Copywriter: Rafael Caldeira, Douglas Peroni, Creative Data: Matheus Facci, Strategy: Andre Concourd, Gabriel Cunha.
Agency: CUBOCC, COO: Felipe Belinky, Art Director: Florence Dagostini, Designer: Florence Dagostini, Creative Director: Rafael Caldeira, Copywriter: Rafael Caldeira, Douglas Peroni, Creative Data: Matheus Facci, Strategy: Andre Concourd, Gabriel Cunha.