Brand Identities
Years 2016—2022
︎Logo Design
︎Visual Identity
︎Typography
GUARANÁ ANTARTICA NATU
Guaraná Antártica is an iconic beverage brand in Brazil. In 2019, the brand introduced Natu, an organic soft drink made with 100% natural ingredients. I was hired to work on the design of Natu's logo. To align with the product's artisanal production process, I opted for a handcrafted approach using paper collage to create a unique logo design.
MANTUM
Mantum is a newborn clothing brand that offers 100% organic cotton clothing made through small-scale production. The brand conceives each piece as a shell that will protect the baby’s body for the first time. The logo design reflects this idea, drawing inspiration from nature, including elements like seeds, cocoons, and sprouts.
Mantum is a newborn clothing brand that offers 100% organic cotton clothing made through small-scale production. The brand conceives each piece as a shell that will protect the baby’s body for the first time. The logo design reflects this idea, drawing inspiration from nature, including elements like seeds, cocoons, and sprouts.
ALTO BOMRA
Alto Bomra was a vibrant cultural hub located in a Korean neighborhood in São Paulo. Perched on the rooftop of a former factory, the space offered a diverse range of cultural experiences, including dance and theater performances, art exhibitions, and concerts, all while fostering a strong connection with the local Korean community. The visual identity for Alto Bomra features a typographic logo, inspired by the building's blueprint and elements from traditional Korean typography, paired with a graphic motif that was applied across various digital materials and a striking mural on-site.
Alto Bomra was a vibrant cultural hub located in a Korean neighborhood in São Paulo. Perched on the rooftop of a former factory, the space offered a diverse range of cultural experiences, including dance and theater performances, art exhibitions, and concerts, all while fostering a strong connection with the local Korean community. The visual identity for Alto Bomra features a typographic logo, inspired by the building's blueprint and elements from traditional Korean typography, paired with a graphic motif that was applied across various digital materials and a striking mural on-site.
HABITUAL COFFEE AND BRUNCH
Habitual is a brunch spot situated in the heart of São Paulo city. The visual identity for the restaurant was crafted around the concepts of repetition and continuity, as reflected in the flexible and modular logotype.
Habitual is a brunch spot situated in the heart of São Paulo city. The visual identity for the restaurant was crafted around the concepts of repetition and continuity, as reflected in the flexible and modular logotype.
ENCARCERADOS
I had the opportunity to craft the typographic identity for "Encarcerados," a documentary directed by award-winning filmmaker Fernando Grostein. The film delves into the Brazilian prison system - one of the most precarious in the world - and its impact on society. Drawing inspiration from the raw, hand-painted typography commonly found on prison facades, I created a custom font that was used throughout the film's titles and promotional materials.
I had the opportunity to craft the typographic identity for "Encarcerados," a documentary directed by award-winning filmmaker Fernando Grostein. The film delves into the Brazilian prison system - one of the most precarious in the world - and its impact on society. Drawing inspiration from the raw, hand-painted typography commonly found on prison facades, I created a custom font that was used throughout the film's titles and promotional materials.
CEVERBARIA
Ceverbaria is a Brazilian craft brewery whose purpose is to use its products' labels as a surface to publish independent writers and poets. The visual identity was fully typographic and inspired by iconic Brazilian letterpress posters. A family of funny typographic characters was created to identify each type of beer from their catalog and add playfulness to the brand.
Ceverbaria is a Brazilian craft brewery whose purpose is to use its products' labels as a surface to publish independent writers and poets. The visual identity was fully typographic and inspired by iconic Brazilian letterpress posters. A family of funny typographic characters was created to identify each type of beer from their catalog and add playfulness to the brand.
IDA DIAGNOSTICS
IDA is a Brazilian startup and a pioneer offering premium services in remote diagnostics through digital pathology and artificial intelligence.
IDA is a Brazilian startup and a pioneer offering premium services in remote diagnostics through digital pathology and artificial intelligence.
